Press & Media Outreach Templates | Frozen Bars Tour 2028

Email 1: Initial Press Release / Tour Announcement Pitch

Use when announcing the tour to music media, entertainment outlets, and local press

To: {{editor_name}}, {{publication_name}}

From: {{publicist_name}}, Frozen Bars Tour PR

Timing: Send with official press release on announcement day

PRESS RELEASE: Frozen Bars Tour 2028 Announces Cross-Canada Run — {{headline_artist}} Headlining 10-City Tour

Dear {{editor_name}}, I hope this email finds you well. I'm reaching out with an exclusive announcement that I believe will be of great interest to {{publication_name}}'s readers. FROZEN BARS TOUR 2028 is proud to announce a major cross-Canada tour, headlined by {{headline_artist}}. The 10-city tour will kick off June 21, 2028, at Vancouver's Commodore Ballroom and conclude August 3, 2028, with a finale at Rogers Arena. KEY HIGHLIGHTS: • 10 cities coast-to-coast (Vancouver to St. John's) • World Cup of Hockey 2028 partnership shows in Calgary & Edmonton • Total projected attendance: {{total_attendance}} • Featuring {{support_artists}} The full press release is attached, along with high-resolution photos and artist bios. I'm happy to arrange interviews with {{headline_artist}} or tour management upon request. Would you be interested in covering this announcement? I'm available at {{publicist_phone}} or via email to discuss further. Thank you for your time and consideration. Best regards, {{publicist_name}} Publicist, Frozen Bars Tour 2028 {{publicist_email}} {{publicist_phone}}

💡 Best Practices: Attach press release PDF, 2-3 high-res photos (artist + tour logo), and artist bio. Follow up within 48 hours if no response.

Email 2: Local Market Media Outreach

Use when reaching out to local media in specific tour cities

To: {{local_editor}}, {{local_publication}}

From: {{publicist_name}}

Timing: 2-3 weeks before each show

LOCAL STORY: {{headline_artist}} Brings Frozen Bars Tour to {{city}} — {{show_date}}

Dear {{local_editor}}, I'm reaching out with a story opportunity for {{city}} readers as the Frozen Bars Tour 2028 prepares to stop at {{venue_name}} on {{show_date}}. LOCAL ANGLES: • {{local_angle_1}} (e.g., "First major tour stop in Saskatoon in 5 years") • {{local_angle_2}} (e.g., "Economic impact: 15,000+ visitors expected") • {{local_angle_3}} (e.g., "Local opening act from Saskatchewan featured on bill") I can arrange: • Phone/video interview with {{headline_artist}} • Interview with tour producer about the {{city}} stop • Photo/media credentials for the show • Ticket giveaways for your readers Would any of these opportunities work for {{local_publication}}? Please let me know your interest and availability. Looking forward to connecting. Best, {{publicist_name}} {{publicist_email}} {{publicist_phone}}

💡 Local Angle Ideas: First-time appearances, venue history, economic impact, local crew hiring, community partnerships, local opening acts, special guest appearances.

Email 3: Artist Interview Request

Use when offering interviews to music journalists, podcasters, and entertainment media

To: {{journalist_name}}, {{media_outlet}}

From: {{publicist_name}}

Timing: During promotional periods (March-May 2028)

Interview Opportunity: {{headline_artist}} — Frozen Bars Tour 2028

Dear {{journalist_name}}, I've followed your work at {{media_outlet}} and particularly enjoyed your recent piece on {{relevant_article}}. Your coverage of the Canadian music scene is exactly why I'm reaching out. {{headline_artist}} is available for interviews ahead of the Frozen Bars Tour 2028, and I'd love to coordinate a conversation with you. POSSIBLE INTERVIEW TOPICS: • The creative vision behind Frozen Bars Tour 2028 • What it means to tour coast-to-coast in Canada • The World Cup of Hockey 2028 partnership • New music and what fans can expect from the live show • The evolution of {{headline_artist}}'s career LOGISTICS: • Format: Phone, video, or in-person (Toronto show) • Duration: 20-30 minutes • Availability: {{interview_availability_dates}} Would this be of interest? I'm happy to work around your deadline schedule. All the best, {{publicist_name}}

💡 Tip: Research the journalist beforehand. Reference their previous work and tailor the interview topics to their beat/interests.

Email 4: Media Credential Request

Use when media outlets request credentials to cover shows

From: {{media_outlet}}

Timing: Submit at least 7 days before show

Media Credential Request — Frozen Bars Tour 2028: {{city}} Show

FROZEN BARS TOUR 2028 MEDIA CREDENTIAL REQUEST FORM OUTLET INFORMATION: Publication/Media Outlet: {{media_outlet}} Outlet Type: ☐ Print ☐ Digital ☐ TV ☐ Radio ☐ Podcast ☐ Photo Website: {{outlet_website}} Circulation/Reach: {{circulation}} SHOW DETAILS: Date: {{show_date}} Venue: {{venue_name}} City: {{city}} CREDENTIALS REQUESTED: {{number_of_credentials}} media pass(es) CREDS DETAILS: Credential #1: Name: {{cred1_name}} Title: {{cred1_title}} Email: {{cred1_email}} Phone: {{cred1_phone}} Credential #2: Name: {{cred2_name}} Title: {{cred2_title}} Email: {{cred2_email}} Phone: {{cred2_phone}} COVERAGE PLAN: Type of coverage: ☐ Review ☐ Feature story ☐ Photo coverage ☐ Video ☐ Interview Planned publish date: {{publish_date}} Confirmed assignment: ☐ Yes, attached ☐ Pending confirmation PHOTO/VIDEO POLICY ACKNOWLEDGMENT: ☐ I confirm I have read and agree to the Frozen Bars Tour 2028 photo/video policy (no flash first 3 songs, no video recording of full songs, etc.) Submit to: media@frozenbarstour.com Deadline: 7 days before show date

💡 Policy Notes: First 3 songs, no flash. No video recording without prior approval. Photo pit access only. All photos must be credited to Frozen Bars Tour 2028.

Email 5: Post-Show Media Follow-Up

Use after shows to provide recaps and materials to media

To: {{media_contacts}}

From: {{publicist_name}}

Timing: Morning after show

POST-SHOW RECAP: Frozen Bars Tour 2028 — {{city}} ({{show_date}})

Dear {{media_contact}}, Thank you for covering the Frozen Bars Tour 2028 stop in {{city}} last night. Below is a recap for your reference. SHOW RECAP: • Venue: {{venue_name}} • Attendance: {{attendance}} ({{sellout_status}}) • Set highlights: {{set_highlights}} • Special moments: {{special_moments}} • Setlist attached QUOTES FROM THE ARTIST: "{{artist_quote_1}}" — {{headline_artist}} "{{artist_quote_2}}" — {{headline_artist}} ATTACHED MATERIALS: ☐ High-resolution photos from the show (credit: {{photographer_name}}) ☐ Official recap video (60 seconds) ☐ Setlist ☐ Tour poster UPCOMING DATES: {{next_show_city}} — {{next_show_date}} Please let me know if you need any additional materials or have follow-up questions. Best, {{publicist_name}}

Email 6: Review Coordination & Preview

Use when coordinating show reviews with critics and entertainment editors

To: {{critic_name}}, {{publication}}

Timing: 1 week before major shows

Review Invitation: {{headline_artist}} — Frozen Bars Tour 2028 — {{city}}

Dear {{critic_name}}, I'd like to extend an invitation to review {{headline_artist}}'s performance at {{venue_name}} on {{show_date}} as part of the Frozen Bars Tour 2028. SHOW DETAILS: • Doors: {{doors_time}} • Show start: {{show_time}} • Expected runtime: {{runtime}} • Opening act: {{opening_act}} WHAT TO EXPECT: {{show_description}} NOTABLE ELEMENTS: • {{notable_1}} • {{notable_2}} • {{notable_3}} MEDIA ACCESS: • Photo pit access during first 3 songs • Press seating available • Post-show interview available upon request Please confirm if you'd like to attend, and I'll arrange credentials. Looking forward to your coverage. Regards, {{publicist_name}}

Email 7: WCH 2028 Partnership Media Pitch

Use for sports media and hockey outlets covering WCH 2028 partnership shows

To: {{sports_editor}}, {{sports_outlet}}

Timing: During WCH promotional period

STORY IDEA: Frozen Bars Tour x World Cup of Hockey 2028 Partnership

Dear {{sports_editor}}, I'm reaching out with a unique sports-entertainment crossover story ahead of the World Cup of Hockey 2028. THE STORY: The Frozen Bars Tour 2028 has partnered with WCH 2028 for two special arena shows: • June 24, 2028 — Scotiabank Saddledome, Calgary • June 26, 2028 — Rogers Place, Edmonton These shows will feature WCH branding integration and special hockey-themed programming, creating a unique fusion of live music and international hockey celebration. ANGLES THAT MAY INTEREST YOUR READERS: • How the tour partnered with WCH 2028 • Hockey-music crossover programming details • {{headline_artist}}'s connection to hockey/sports • The atmosphere of combining arena concert with hockey tournament • Economic impact on host cities during WCH INTERVIEW OPPORTUNITIES: • {{headline_artist}} on the WCH partnership • Tour producer on the integration planning • WCH representative on the collaboration Would any of these angles work for {{sports_outlet}}? I'm happy to arrange interviews or provide additional information. Best, {{publicist_name}} {{publicist_email}}

💡 Sports Media Tips: Focus on the partnership angle, any hockey player involvement, WCH branding elements, and the intersection of sports and entertainment. Hockey fans are a key demographic.