Everything media outlets, bloggers, and journalists need to cover the Frozen Bars Tour 2028 — bios, assets, quotes, and contact information.
The Frozen Bars Tour is Western Canada's first sports-aligned hip hop concert tour, produced by 3ON Entertainment Group and Asylum House Records in direct alignment with the 2028 World Cup of Hockey — the premier international best-on-best hockey tournament hosted in Calgary, Alberta (Scotia Place) and Edmonton, Alberta (Rogers Place).
Running across 6 Western Canadian cities — Vancouver, Kelowna, Calgary, Edmonton, Saskatoon, and Winnipeg — the Frozen Bars Tour delivers 8 to 12 live hip hop and rap concerts during the 13-day World Cup of Hockey window, turning hockey's biggest international moment into a cultural festival for music fans, hockey travelers, and nightlife audiences across the Prairies and Pacific Coast.
The tour is produced under the tagline "From the Ice to the Mic" — a deliberate collision of two of Canada's most iconic cultural identities: hockey and hip hop.
Key Fact: This is the first touring concert series in Western Canada designed specifically around a major international sporting event, positioning hip hop as the cultural soundtrack of the 2028 World Cup of Hockey.
| Tour Name | Frozen Bars Tour |
| Tagline | "From the Ice to the Mic" |
| Producers | 3ON Entertainment Group × Asylum House Records |
| Genre | Hip Hop / Rap |
| Event Alignment | 2028 World Cup of Hockey (WCH 2028) |
| Host Cities | Calgary, Edmonton (WCH hosts) + Vancouver, Kelowna, Saskatoon, Winnipeg |
| Shows | 8–12 events across 6 cities |
| Dates | TBD 2028 (aligned with WCH 2028 window) |
| Venue Size | 150 – 1,200 capacity |
| Ticket Range | $20 – $75 CAD |
| Media | YouTube series + Tour documentary |
"The World Cup of Hockey is bringing the world to Alberta. We're making sure hip hop is the soundtrack. When the fans leave the arena, they're coming to our shows."
"Asylum House Records has always built for cultural moments. The Frozen Bars Tour is exactly that — a moment where Canadian hip hop gets to stand up at a world stage event and say: this is our city too."
Core artists from the 3ON Entertainment Group and Asylum House Records rosters. Regional support acts to be announced per city.
Artist Applications Open: Regional artists in Vancouver, Kelowna, Calgary, Edmonton, Saskatoon, and Winnipeg are invited to submit for local support slots. Contact us through the press page or directly via the contact form on the homepage.
3ON Entertainment Group is a Western Canadian music and entertainment company focused on artist development, live event production, and cultural activations. Operating at the intersection of music, sports, and nightlife culture, 3ON builds events that create lasting cultural moments for Canadian communities.
Asylum House Records is an independent hip hop and rap label committed to authentic artist development and music that reflects real Western Canadian experiences. The label's roster spans multiple subgenres of hip hop, united by high production quality, strong lyricism, and community-first values.
All assets are cleared for press and editorial use. Please credit: "3ON Entertainment Group / Asylum House Records — Frozen Bars Tour 2028."
Asset Usage Policy: All downloaded assets may be used for editorial, review, and news coverage of the Frozen Bars Tour 2028. Commercial use or re-licensing requires written consent from 3ON Entertainment Group. Contact the press team for custom asset requests.
Short Description (50 words):
The Frozen Bars Tour is a multi-city hip hop concert tour across Western Canada, aligned with the 2028 World Cup of Hockey in Calgary and Edmonton. Produced by 3ON Entertainment Group and Asylum House Records. "From the Ice to the Mic."
Medium Description (100 words):
The Frozen Bars Tour is Western Canada's first sports-aligned hip hop concert series, produced by 3ON Entertainment Group and Asylum House Records in direct alignment with the 2028 World Cup of Hockey. Running across Vancouver, Kelowna, Calgary, Edmonton, Saskatoon, and Winnipeg, the tour delivers 8–12 live concerts during the 13-day WCH 2028 tournament window. With live performances, limited merch drops, and a full tour documentary, the Frozen Bars Tour turns the biggest hockey moment of the decade into a cultural festival for Western Canadian hip hop fans and international hockey travelers alike.
Hashtags: #FrozenBarsTour #FromTheIceToTheMic #FrozenBars2028 #WCH2028 #3ONEntertainment #AsylumHouseRecords #WesternCanadaHipHop
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